Marketing Analytics Foundations
Your dashboards are pretty and you still cannot answer what worked last week. Learn funnels, attribution, and dashboards built for marketers, so the data starts informing the next campaign.
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GA4 & Server-Side Analytics
GA4 broke half your reports and you have not fully migrated yet. Learn GA4 properly, plus the server-side patterns that survive ad blockers, so the numbers actually mean something.
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Marketing Mix Modeling for Marketers
MMM used to require a data science team and a six-figure consultant. Learn Robyn and LightweightMMM, so you can run real mix modeling without a data org behind you.
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